I’m Matt Rhys-Davies a London based Ecommerce Analyst with a skillset that is tailored towards ecommerce architecture, analysis of ecommerce ecosystems, and platform migrations. Whilst I consider myself predominantly “platform agnostic” I have a leaning towards the LAMP stack, with extensive experience in Magento (Community & Enterprise), Drupal 6+, and WordPress, with active exposure to .NET, Python and Java systems.
In addition to architecture, build, and platform support I have 5+ years experience in digital marketing channels, including email marketing, SEO, PPC, affiliate marketing and multi-variate testing as well as being a certified Google Analytics practitioner.
I help companies optimise their ecommerce and digital offering; whether it is the assessment and modification of existing ecosystems, or executing a full re-platform and migration, I bring a wealth of experience to the table.
Possessing an accomplished background in both development and ecommerce business analysis, I am effective and efficient in planning, executing and maintaining complex technical architectures across a wide range of verticals.
The decision to replatform is never an easy one to take, but is sometimes necessary. I am experienced in designing, delivering and migrating full replatform projects including: content migration, customer records, order history and SKU data. Whilst ensuring marketing activity and operations are not adversely impacted.
Assessing all channels of acquisition and customer journeys, I am adept at assessing the intent of the user (content consumption, data acquisition, transaction) and through an iterative approach, demonstrating measurable website and business performance.
An experienced ecommerce business analyst; analysing technical systems & data flow, site performance, acquisition and optimising conversion rates.
Leading the technical function of the London office across global blue chip clients; delivering transactional and non-transactional sites on Magento, Drupal and .NET.
Working across the ecommerce business unit to deliver responsive transactional sites for the US, Australia and the UK.
Devising and implementing the Magento ecosystem, including: deployment flow (Jenkins & Capistrano), payment gateways, and a bespoke warehouse integration to manage customer-selected delivery dates.
Managing all digital channels - SEO, PPC, Affiliates, Email Marketing - and delivery YoY growth, in addition to incorporating a newly acquired company into the ecommerce ecosystem.
Managing all digital marketing channels delivering 250% YoY growth, and project managing the integration of a new warehouse to fulfill all website generated B2C orders.
Defining and developing the content and social media strategy for the UK site; sourcing and integrating 750,000 words of unique content site-wide.
The 3 year BA (Hons) course in New Media provided me with a solid foundation in media technology practice, including programming concepts & data mining.
This two year BTEC National Diploma provided we with a theoretical, conceptual and practical grounding in the global methods of media production and broadcast.