So, as it turns out – Eazy E’s not dead after all, but Mr Louisville Slugger is actually alive, well and working in recruitment.
Albeit with a little bit of a spelling problem.
It’s official, there can be no doubt about it – Google is God. For all those who doubt the existence of an omnipresent, all knowing, all-seeing power; take a look at the mighty G and what it does on a day to day basis. I hereby present my evidence to you.
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As the studious and thoughtful web developer that you are, taking full database and file system backups will (should?) be second nature to you. The larger the site you maintain, the larger the database that powers it, and the greater the pain should you ever need to restore from backup.
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SEO value from PPC? Yes. Google love giving their AdWords vouchers away, day after day they throw them at me as if they can’t wait to get rid of them. Although if you’re in the business of selling clicks which are essentially infinite, why not entice as many people into familiarity with your product as possible? I’ve put together this brief – possibly very brief – article on how to get the best use out of them.
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When I read the UK Government’s plans to monitor citizen’s email and web usage on the BBC, as it was the 1st of April my first thought was – that’s a prank that’s a little too close to being a feasible statement from our public Continue Reading
Is retargeting for everyone? No, is the simple answer. As everything with the web it comes down to your products, your margins, your conversion rate, your average order value, the commercials you’ll be working to with your retargeting provider, and above all the viability for you as a merchant to maintain a retargeting program.Continue Reading
If you’re anything like I am, producing a site from scratch is a particularly daunting task. The technical element of site-builds will (generally) go through without a hitch, as will content generation, SEO and social media, but the 
prospect of designing a site where colours don’t clash horribly, or the font doesn’t look out of place is terrifying. To this issue I found a simple solution – stop trying to design if you can’t design, and I can’t design.
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Google has come under increasing media scrutiny as people are apparently waking up to realise exactly how much the mighty G knows about them. I won’t be jumping on the bandwagon with this post, as that is a different, mammoth, topic that I’ll perhaps tackle some time in the future, but for now I’m focussing on a slightly different, yet related method of the search giant.
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I’m thoroughly impressed that someone created this advert.
I think some advice on PPC strategy may need to be dispensed. Good targeting by Google. Again.
I’ve written this short review of Bill Bryson’s – a Short History of Nearly Everything as a brief exercise in copywriting….Continue Reading