Using this category, I aim to cover all topics of advertising; broadcast, Internet, print etc. Including theories, concepts and practices.
March 18, 2012 | 2 Comments
Is retargeting for everyone? No, is the simple answer. As everything with the web it comes down to your products, your margins, your conversion rate, your average order value, the commercials you'll be working to with your retargeting provider, and...
March 4, 2012 | No Comments
Google has come under increasing media scrutiny as people are apparently waking up to realise exactly how much the mighty G knows about them. I won't be jumping on the bandwagon with this post, as that is a different, mammoth,...
February 22, 2012 | No Comments
I'm thoroughly impressed that someone created this advert.
I think some advice on PPC strategy may need to be dispensed. Good targeting by Google....
Posted in : Tagged with :January 23, 2012 | No Comments
SEO value from PPC? Yes. Google love giving their AdWords vouchers away, day after day they throw them at me as if they can't wait to get rid of them. Although if you're in the business of selling clicks which...
Posted in : Tagged with :May 2, 2011 | 1 Comment
CPM in web marketing refers to an advertising methodology where the advertisers pays a fixed fee for a thousand ad impressions on publisher sites. The 'M' in this context is drawn from the Latin 'M' (mille)...
Posted in : Tagged with : Ad Networks, Advertising, Banners, CPM, Display, Run of NetworkOctober 10, 2010 | 3 Comments
September 30, 2010 | 1 Comment
September 19, 2010 | 9 Comments
This paper sets out to explore and analyse a printed marketing text for the Philip Morris brand of cigarettes; Marlboro. I have selected this particular text for analysis due to the product, i.e. cigarettes, not being represented photographically as...
Posted in : Tagged with : Critical Analysis, Marlboro Man
I'm Matt Rhys-Davies, a London based Content Manager, I tend to write posts on affiliate marketing, SEO, WordPress and anything else that vaguely interests me.
