The phrase Affiliate Marketing is often bandied about as a ‘dirty term’, with connotations of trickery and underhandedness. Whilst it’s impossible to deny that all affiliates are purer than pure, the industry itself is generally well regulated and full of smart, commercially aware people. It’s just as usual, the bad eggs tarnish the image of the good.
Experienced in both the publisher and merchant side of Affiliate Marketing, I’ll use this category to post on industry developments I encounter and affiliate talk in general. Whilst I’ve moved more towards content management of late, I still have quite a soft spot for Affiliate Marketing.
March 18, 2012 | 2 Comments
Is retargeting for everyone? No, is the simple answer. As everything with the web it comes down to your products, your margins, your conversion rate, your average order value, the commercials you'll be working to with your retargeting provider, and...
January 20, 2012 | No Comments
The phrase attribution modelling has been bandied around digital marketing departments with increasing frequency over the last few years, but what actually is attribution modelling; and to what models are you attributing? Obsessed with keeping my finger on the pulse...
Posted in : Tagged with :October 29, 2011 | 1 Comment
If you take much interest in what site you'll be delivered to when you impart a click (as most of us internet marketers do), you may have noticed the increasing prevalence of 'cloaking links' over the recent, and not so...
Posted in : Tagged with :April 30, 2011 | 2 Comments
Amazon Associates is surely one of the web's best affiliate programs on the web, as well as a key driving force in the growth of the e-tailing giant. Having spent this morning pondering over products to select write about and...
Posted in : Tagged with : Affiliate Marketing, Affiliate Programs, Amazon, Amazon AssociatesApril 26, 2011 | 3 Comments
Behavioural retargeting, commonly referred to as 'retargeting', has proved an explosive branch of web marketing over the last 18 months or so with retailers keen to trial, agencies wanting a slice of the pie, and new retargeting...
Posted in : Tagged with : Click Through Rate, Retargeting, Run of NetworkOctober 10, 2010 | 3 Comments
September 19, 2010 | No Comments
The New Media industries are amongst the most fascinating and bewildering in existence. The power of the medium to communicate, the sheer volume of niches and the perpetual evolution of the technologies and strategies are enough to draw most...
Posted in : Tagged with : Affiliate Marketing, New Media
I'm Matt Rhys-Davies, a London based Content Manager, I tend to write posts on affiliate marketing, SEO, WordPress and anything else that vaguely interests me.