I’m Matt Rhys-Davies; a digital and ecommerce professional based in London, UK with extensive experience of digital marketing, digital project management and ecommerce.
Equipped with a unique skillset, I am able to approach projects from a technically astute & commercially intelligent position. Whether specifying technical process flow, writing or debugging code, building a high-level marketing strategy, or communicating progress to project stakeholders, I am competent and effective in all areas of digital project management.
Frameworks & Applications
Whilst I fully acknowledge there is a time and a place for building applications from the ground up, often there is no need to reinvent the wheel. Therefore I have become fully efficient with the following in live, trafficked environments: Magento, WordPress, Drupal, Opencart, Codeigniter and CFWheels.
I hold extensive practical experience in all core elements of digital marketing, including: affiliate marketing, search engine – both SEO & PPC – marketing, retargeting and content strategy. I am equally proficient in high level strategic consultation and management of campaigns, as I am building links, optimising landing pages and managing publisher relationships.
As an expert user of Google Analytics (GAIQ Qualified November 2013) I am adept at monitoring traffic flow and patterns, trialling new methods of presentation to increase conversion, and optimising user engagement.
In addition to monitoring user-interaction with Google Analytics, I utilise New Relic to monitor the performance of the hardware, the application layer, and the database layer to identify bottlenecks and to drive performance optimisation.
CTO, Handpicked Companies
Managing all aspects of the technical development of Handpicked’s Magento EE websites; including scaling up the architecture to a load balanced solution, the integration of an ERP, optimising performance and utilising multi-store.
Ecommerce Manager, Contract
Managing the marketing strategy across all digital channels, including: affiliates, PPC, SEO, retargeting, conversion rate optimisation, social media and content production. Building customer databases, and improving customer communication and interaction.
Content Manager, Pricerunner
Responsible for managing the production, integration, translation and deployment of 750,000 words of unique content across the PriceRunner UK site. In addition I launched the PriceRunner UK social media campaign, building to 11,000+ highly engaged users.
BA Communications & New Media
Theory focussed on communications as a broad medium, including art history, the history of communications and the analysis of communicative methods.
Practical focussed upon animation, data mining, building database driven applications, and understanding user interaction and accessibility.
ND Media Production
Broad media production; including video & radio production and editing, website design and management, technology behind the media.
Platforms & Frameworks
Marketing & Analysis
- Affiliate Marketing0
- Analytics (GAIQ) 0