Web content refers to everything and anything that is on a website: images, articles, videos, products and anything else a user can consume. Site content should exist with the intention of entertaining and informing a user, giving them a reason to enter, to stay and to return.
Great content transcends simply being ‘something’ on the site, but becomes engaging, shareable and immersive. Whether your content exists to entertain, to inform or guide the user to an action, is down to the specific goals that you have set for your site. One thing is beyond certain though, and that is content is the most important aspect of your online presence.
February 14, 2012 | No Comments
You may be forgiven for thinking that content strategy is a term created by web marketers to bamboozle clients and part them with their money. When one takes into account all the services and expertise that a web master /...
Posted in : Tagged with :February 8, 2012 | No Comments
Content is King, content hasn't always been King, but Google appears to be setting the way to ensure that content will always be on top of that throne. If you've ever found yourself involved in, or stumbling across web marketing...
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I'm Matt Rhys-Davies, a London based Content Manager, I tend to write posts on affiliate marketing, SEO, WordPress and anything else that vaguely interests me.