Matt Rhys-Davies // Content Manager, London

Category > New Media

April 26, 2011 | 3 Comments

Behavioural Retargeting on the Web

Behavioural retargeting, commonly referred to as 'retargeting', has proved an explosive branch of web marketing over the last 18 months or so with retailers keen to trial, agencies wanting a slice of the pie, and new retargeting...

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April 23, 2011 | 1 Comment

Google Chrome’s Facebook Disconnect

Has Google taken a swing at Facebook? I stumbled across the Chrome Extension Facebook Disconnect earlier today (actually about 4 months ago, although am only just getting round to finishing off this post) and whilst I absolutely applaud the...

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April 13, 2011 | No Comments

Amazon to Roll Out Their Own Like Button

Amazon Like Button - mattrhysdavies.com Yet another internet behometh has rolled out a verb button to show your appreciation for a post, product or service; and this time it's Amazon – the retailing giant for more or less any product you can think of....

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December 14, 2010 | No Comments

Wikileaks, Anonymous and Freedom of Speech

I have no doubt that a post about WikiLeaks will get lost into the abyss of the web, yet being deeply interested in how it has unfolded over the recent months, and a deep-seated belief in the openness of the...

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October 24, 2010 | 1 Comment

Why I Detest Autoblogging – The Bane of The Web

Over the past few weeks I've grown more familiar with the concept of autoblogging and how it works, yet absolutely refuse to deploy it as a business model. Undoubtedly there is huge scope for making vast quantities of money through the...

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October 10, 2010 | 3 Comments

Affiliate Marketing Research

Affiliate Marketing Research Article

Starting Out in Affiliate Marketing

Over the past 3 months or so I've half-heartedly dabbled with Affiliate Marketing. That is to say I've read about industry practices, bought domains and produced sites. Though throughout this time I have to say...

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September 30, 2010 | 1 Comment

Advertising on Facebook

Why?

Having recently run a number of advertising campaigns across Facebook, I thought others may benefit from the experience of the process. If you're considering utilising the site as a direct (as opposed to social media) marketing channel, then...

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September 27, 2010 | 1 Comment

Social Media Charlatans

Facebook LogoHaving recently embarked on what proved to be a successful social media campaign, I am now finding myself increasingly exposed to what appear to be 'social media charlatans' that seem to not only have an incredibly high opinion of...

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September 25, 2010 | No Comments

Working in New Media in London

Alongside terrorising the web with this blog I also hold down (and occasionally excel in) a regular 9-5 job at one of the larger web marketing firms around, that shall remain nameless. Before I go on, it's probably...

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September 20, 2010 | No Comments

The Failure of News Sites to Embrace User Generated Content

BBC LogoI'll be the first to admit that I'm a bit of a media-junkie, so much so that I studied media and New Media at college and university respectively. I love consuming content and now am slowly turning my hand...

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