April 9, 2012 | No Comments
Social media has undoubtedly exploded on to the web marketing scene over the last two years, and the web marketing industry seems to have been blessed with it's fair share of chancers, and 'snake oil salesmen' looking to exploit the...
Posted in : Tagged with :March 18, 2012 | 2 Comments
Is retargeting for everyone? No, is the simple answer. As everything with the web it comes down to your products, your margins, your conversion rate, your average order value, the commercials you'll be working to with your retargeting provider, and...
March 4, 2012 | No Comments
Google has come under increasing media scrutiny as people are apparently waking up to realise exactly how much the mighty G knows about them. I won't be jumping on the bandwagon with this post, as that is a different, mammoth,...
January 23, 2012 | No Comments
SEO value from PPC? Yes. Google love giving their AdWords vouchers away, day after day they throw them at me as if they can't wait to get rid of them. Although if you're in the business of selling clicks which...
Posted in : Tagged with :January 20, 2012 | No Comments
The phrase attribution modelling has been bandied around digital marketing departments with increasing frequency over the last few years, but what actually is attribution modelling; and to what models are you attributing? Obsessed with keeping my finger on the pulse...
Posted in : Tagged with :May 2, 2011 | 1 Comment
CPM in web marketing refers to an advertising methodology where the advertisers pays a fixed fee for a thousand ad impressions on publisher sites. The 'M' in this context is drawn from the Latin 'M' (mille)...
Posted in : Tagged with : Ad Networks, Advertising, Banners, CPM, Display, Run of NetworkApril 30, 2011 | 2 Comments
Amazon Associates is surely one of the web's best affiliate programs on the web, as well as a key driving force in the growth of the e-tailing giant. Having spent this morning pondering over products to select write about and...
Posted in : Tagged with : Affiliate Marketing, Affiliate Programs, Amazon, Amazon Associates
I'm Matt Rhys-Davies, a London based Content Manager, I tend to write posts on affiliate marketing, SEO, WordPress and anything else that vaguely interests me.